The IP Builder Sprint

Your expertise is solid.

But your prospects still don’t “get it.”

What if you had five visual assets that could speak for you and inspire instant lightbulbs in your dream clients?

Give your prospects a lightbulb moment, and a reason to hire you.

Turn your expertise into visual sales tools that close new clients.

You’ve done the work. Now show your thinking.

With ‘intellectual headshots,’ your ideas travel faster and sell better.

You’ve been diligently serving clients as a niche solo consultant for a while.

And you’ve been operating in your domain for years, if not decades.

By now, you’ve got patterns, instincts, and frameworks that live in your head (and maybe your Notes app).

But prospects don’t see that.

They see a wordy paragraph in your LinkedIn About section.

A bullet list of generic-sounding services.

Or worse, they only grasp what you really do after 45 minutes on a Zoom call.

What you need isn’t more copy or better talking points.

You need visual assets that spark clarity — the kind that make a client say, “Ohhh, I get it now.”

A mental telegraph that accelerates a deeper conversation.

If you’ve found your consulting niche, you’ve already chosen your bottle.

Now it’s time to distill your secret sauce. Visually.

Who This Is For

This sprint is for you if:

✅ You’ve served at least a few clients in a consulting niche and are ready to level up your presence in the market

✅ You want to stand out — not just by what you offer, but how you think

✅ You’ve got insight, but it’s still trapped in scattered docs, long-form copy, or “I say it better out loud” moments

✅ You’re ready to show your IP in a way that instantly telegraphs your years of uniquely-earned expertise

What We’ll Create Together

In just two weeks, you’ll walk away with five custom-designed Intellectual Headshots — clear, clever lenses on your domain that make your expertise instantly recognizable and impossible to unsee.

These are the scroll-stoppers your buyers are scrolling for.

The “a-ha!” explainers.

The distilled flavor of your secret sauce.

Think:

A visual metaphor that perfectly articulates your client’s problem in seconds
A crisp framework that shows how your approach works
A striking before/after comparison of your transformation
A process map, transformation loop, or belief-shift diagram

These Headshots become your calling card…

…for LinkedIn, sales decks, your website, emails, and client delivery.

They speak for you and before you…

…establishing your expert authority even before your first meeting.

Book your IP Builder Sprint!

Investment & What’s Included

The IP Builder Sprint
Investment: $2,450 $2,250 intro pricing
Currently $200 off for June starts

☑️ A pre-sprint kickoff call to align on objectives for your new assets

☑️ Three 1:1 working sessions - you talk, I visually map what you’re saying

☑️ Async design iteration between sessions

☑️ 5 custom, publish-ready Intellectual Headshots

☑️ A follow-up session after 4 weeks to check in on what’s resonating in-market

Just a few spots are available each month.

I only start one sprint per week, so if a week is open, it’s yours.

Currently booking June 2025 starts:
June 2, June 9, June 16, June 23

Lock in your slot, and I’ll send you your Pre-Sprint worksheet right away.
The prep window gives you time to reflect and gather your sharpest thinking before we turn it visual.

Book your IP Builder Sprint!

What’s the ROI?

Let’s talk value…
…because if you’re like most solo consultants, you don’t invest lightly.
It’s not just a few nice-to-have visuals.
Here’s what you’re actually getting from this Sprint:
🗣️ Faster sales conversations — Your visuals help prospects “get it” earlier, so you’re not spending time explaining your value from scratch every call.

🧠 Freed cognitive load — Because your Headshots lay the groundwork for you, you can focus your live brainpower on truly listening to your client, and applying your IP to their context in real time.
🔁 Repeatable, shareable IP — You’ll use these Headshots again and again: in LinkedIn posts, sales decks, lead magnets, proposals, client onboarding, and podcast pitches.
💍 Higher-quality clients — When your thinking is visible and digestible, it attracts sharper buyers who already believe in your approach.
📈 Positioning that compounds — These aren’t static deliverables. They’re strategic anchors you can build around for months or even years.

So, what’s the ROI?
That depends on how you use them. But here’s the real question:
🤔 What’s the cost of continuing to explain your work in vague, confusing, or forgettable ways?
I personally closed my first solo consulting project — a five-figure deal — off the back of one Headshot.
Now imagine having five of them to deploy.

What past Sprinters have said

Since splitting out this service as a standalone sprint, I’ve worked with consultants from all sorts of domains — data, legal, coaching, Lean six-sigma, computer vision, and more…

Here are some kind words some of them had to say:
“I didn’t think I’d given you much to work with — I can’t believe you pulled all of this out from what I said.” — KM, fractional chief data officer

“I love the way you think. I hadn’t thought of using that metaphor, but it’s kind of perfect.” — ST, consulting coach

“This process is giving me a lot more clarity about what I actually sell.” — KJ, Lean transformation advisor

Who am I?

Hi, I’m Wes Wheless. I’m a niche discovery and IP consultant for solo professionals.
In simpler terms, I help bottle your secret sauce.
I’ve spent my 20-year corporate and consulting career dreaming up frameworks (literally) and synthesizing corporate expertise into monetizable IP assets.
I’ve collaborated with executives from some of the top names in big and emerging tech (Microsoft, Meta, Adobe, Twitter, Clay, and more…).
These days, I exclusively serve solo professionals whose main source of revenue is deploying their unique expertise.
I also author 💡 The Lightbulb, a daily email about monetizing your corporate expertise as a solo consultant.
You can see samples of recent Headshots I’ve created and published on LinkedIn and in The Lightbulb (gallery below).
You'll see my design style is decidedly minimalist - focused on telegraphing a complex idea instantly.

Ready to get visual?

Step 1:
Use the black button below to see current availability and select your start date
Step 2:
Once booked, I’ll send you the pre-Sprint worksheet to start reflecting on what we should prioritize for Headshots — don’t worry, Session 1 is all about Discovery as well!
Step 3:
We’ll schedule a pre-Sprint kickoff meeting the week before your start date to review your worksheet and get intros and logistics out the way
Then, we get to work!