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Visual IP for Independent Consultants
You're the expert in the room. They just don't see it. Yet.
You spent decades in corporate becoming an expert in your domain. Now you're out on your own — and prospects just don't get it.
You were the expert people turned to.
For decades, your authority wasn't something you had to argue for. It preceded you. Colleagues sought your read. Leaders wanted you in the room. Your judgment was trusted before you opened your mouth.
Now you're independent. And somehow, you're starting from zero. At least it feels that way.
Not because your expertise disappeared. Because it's invisible.
You get on a call. You explain your background. You talk through your thinking. They seem interested. And then — nothing.
You have thirty minutes, maybe less, to earn trust that used to take thirty seconds.
That gap — between what you know and what they see — is exactly what's preventing traction.
What if your expertise could speak for itself?
Visuals convey structure instantly. They let a prospect see your judgment and point of view — without a long explanation. Visuals create calm. Calm creates trust. Trust carries the sale.
Turn your insights into something Portable. Shareable. Valuable.
Introducing Intellectual Headshots — sharp visual explainers and signature frameworks that make your expertise immediately legible. Use them to build authority, open sales conversations, and onboard prospects to the way you think about their problem and how you solve it.
Sample Intellectual Headshots
A VISUAL ARTICULATION OF YOUR POINT OF VIEW AND OFFER
What Clients Say
"For any solo consultant working on their pitch, Wes has a gift for teasing out your key differentiators and developing the visuals to make them pop for your target prospects. Despite having no experience in my domain, Wes asked the right questions, did the hard work outside of our calls, and created simple yet powerful headshots that I've not changed since we finished his highly efficient process.
"Wes's genius lies in distilling complex ideas into clear, compelling visuals that support every stage of the customer acquisition funnel — especially awareness and consideration. I now use my Intellectual Headshots across multiple channels: on my website, in social media, in sales conversations, and even in drip campaigns.
"This work has been profoundly meaningful to me. Having you look at what I do from the outside and being able to see what's under it, the way we talked about it, the insights you had a profound impact on how I see what I do. This process got me below the level of what I'm doing into what I'm really doing.
The visuals are what we distill together.
The clarity and confidence elevate how you work.
How To Work Together
A two-step process: first we sharpen your positioning, then we build the visual assets that make it land.
The Positioning Close-Up
$450
credited toward your next step
A crisp story — of who you serve, what pain they carry, how you see their problem, and how you uniquely solve it — is what draws prospects in and turns your audience into buyers. In this deep-dive interview, I'll draw out what makes you unique to your audience and deliver a written Narrative Spine Brief that will ground and amplify all your marketing efforts moving forward.
Select a recommended visualization package based on what you need to put in front of your buyers.
The Single Shot
$1,750*
For consultants with one promising, powerful idea or framework — a strong point of view that could center your practice and really differentiate you in the market. It's just not landing quite yet. We distill it into a single finished "Intellectual Headshot" — a signature visual framework that clarifies your message, demonstrates your authority, and starts conversations.
*Price of Positioning Close-Up credited to package cost
Intellectual Headshots Studio
$2,950*
For consultants who have a web of experience that needs to be synthesized and owned to build authority, open sales conversations, and onboard prospects to the way you think about and solve their problem. We take your Narrative Spine and turn it into a crisp set of 5–7 Intellectual Headshots — sharp visual explainers and signature frameworks that make your expertise instantly legible. These shareable branded assets deliver a sharp, memorable articulation of exactly what you do and who it's for, providing the foundation of your marketing and authority for years to come.
*Price of Positioning Close-Up credited to package cost
Intellectual Headshots Premium Portfolio
$6,950*
For consultants who want to hand the whole production effort to someone else and walk away ready to go, the Portfolio includes everything in the Studio, plus full deployment. Once your Headshots exist, we use them as the foundation to build an asset suite customized to formats your specific buyer can consume across your funnel — this often includes a landing page, an explainer video, a pitch deck, a sales playbook, perhaps a visual client journey — leveraging AI tools to efficiently produce what you need across your buyer's touchpoints.
*Price of Positioning Close-Up credited to package cost
Who am I?
I'm Wes Wheless.
I'm a former BCG consultant and Big Tech product manager, now an independent consultant — just like you. Along the way, I spent years as a ghostwriter for tech executives, distilling the expertise of some of the brightest minds in business into shareable, monetizable IP.
These days, I'm fully focused on supporting post-corporate executives who are now selling their expertise independently.
That can be a hard transition because the authority you built inside a company doesn't automatically travel outside it. I help you make it visible — so prospects get it fast, trust you quickly, and pay you accordingly.
You're a good fit if you:
Reached Director+ in corporate, building deep experience in your domain along the way.
Have had 2–3 paying clients solo but new prospects just don't grasp the expertise you carry
Know you're good at what you do — but can't make it land fast enough to sustain the sales cycle
Ready to turn your expertise visual? Let's talk.
I take on a small number of clients each month. Start with a 20-minute fit call — I'll tell you honestly whether this is the right next step for you.
Book Your Fit Call